Marketing trends you would love incorporating in 2020

Whatever product niche you are into, you would definitely require an online space to showcase the same. The technological landscape is evolving so quickly that it becomes hard for you to keep up with the changing times. To stay on top of the game, one needs to back up with effective digital marketing strategies indeed. Presenting you with some of the cool marketing trends you would love incorporating in 2020:

Multiple social media partnering

Marketing your products via Facebook may be an in-thing, but you also have to think beyond the box. Try portraying your genre of products or services via Facebook, Instagram, Twitter, Snapchat, Grapevine, Linked in and Tik Tok. This way, you can reach out to the younger demographics too. You can make your product visuals more interactive via Instagram or Snapchat.

You can try portraying your product launches across multiple social media channels than sticking with one. This way, you can make your online presence felt in a visibly striking manner.

AI powered chatbots

Chatbots are pioneered via AI software. You call these bots a ‘virtual concierge’ when it comes to striking conversations with humans. Chatbots make a predominant use of chatting windows while verbal interactions can also be done. 80% of businesses prefer using chatbots due to these reasons:

1. Avail services that operate 24/7
2. Instant replies to customer queries and
3. Extra money on breaks, vacations or overtime bonuses can be minimized

Online chatbots also provide you with the exact or precise info over customer care executives. This is when you telephone call centers while communicating with the brand. Hence business firms prefer training virtual voice assistants or chatbots over humans.

Video content

Deploying video content is just not an option you can shelve-line. You must definitely be adding mind-capturing videos while promoting your firm’s range of products and services. Web consumers prefer watching videos on how products work before they even start searching for brands online. Engaging videos can be an excellent marketing strategy for new-age companies for the following reasons:

1. Consumers themselves share captivating videos or campaign ads via Facebook, What’s App, Twitter and Instagram. Your consumers themselves do the PR’s job for you. This is therefore a digital marketing strategy that is carried out by your loyal customers.
2. Captivating online videos can go a long way in building the story of your brand. Some things are explained better via visuals.
3. Mind captivating videos also touch upon the emotional quotient of your consumers or prospects.

Content Marketing

Good content can effectively build your brand, no matter what. Content marketing is one of the most pivotal aspects of digital marketing. You can deploy bloggers or content writers who research their topics well in advance. This way, you can curate video tutorials, e-books, product descriptions, online brochures and add savvy content to your blogging archives too.

A well researched content serves as a solid base for you to reach among your customers, prospects and other major stakeholders. Marketers can carefully analyze their target markets. While the content can be tailor made to fit into the niche you plan promoting. The content must also be precise, in depth and must support user intent. Organic keywords or long tail keywords can be made a part of SEO enriched content. This technique can improve your SERP scores greatly and help you stand out among Google search rankings.

Pop-up emails

Email marketing has been a great and a personalized digital strategy for brands to stay connected with their consumers. This is taking an all-new turn for 2020.

Designers have come up with what is known as pop-up emails. You do not have the subject. You have the sender popping up the email to you. Once the web user clicks on the pop-up he/she is directed to open their mail boxes. This is a trendy digital marketing strategy brand owners are experimenting with. By the end of 2020, apparel showrooms or FMCG brands may start sending flyers via pop-up emails.

Interactive Content

What is your understanding of the term ‘Interactive Content?’ It is a type of content web users consume by a swipe, click or via a push button notification. This digital marketing trend is increasingly becoming an outrage among fast growing digital enterprises. Digital marketers also intend educating their consumers via polls, quizzes or by letting them take surveys on a periodic basis.

Some companies even pay their consumers for taking up surveys. The companies give away cash-back offers, scratch cards to top up your prepaid mobile cards or even shopping vouchers from Amazon or Ebay. You can also witness augmented reality ads and 360 degree videos forming a part of an online interactive content. This is a digital marketing strategy tailor made for Gen Z.

Talking devices on the upswing

Take Google’s Google Assistant. You have Amazon’s Alexa. For Apple phones it is Siri. You have Microsoft’s Cortana! What is the common thing between all of them?

These are talking devices or virtual chat assistants you can feel free to interact with. You can get most of your orders executed via these talking devices indeed. Say, like switching the lights on or switching them off. You can get the latest updates on weather. You can dance to the groove by asking these talk assistants to play the music you want to listen to. You can also get a detailed overview on what your mobile notifications are.

Developers are working on these talking devices to help consumers give away their shopping orders too. They are also allowing newer apps to conglomerate with varied other functionalities. Like, helping you get a maid or a babysitter. Or helping you fix appointments with clinics. Or fix appointments with beauty-salons too. This will be an enhanced digital trend that can immensely benefit the masses.

Instant messaging apps

Digital marketers are trying to catch up with the trend of using instant messaging apps to connect with their consumers. You have Facebook Messenger, WhatsApp and Instagram messaging. The companies can send personalized text messages to consumers. If the typography, fonts or lay outs of the messages are done in an attractive manner, they can hit on their sales almost immediately. Almost 13.7 billion users keep sending and receiving messages via instant messaging apps. The marketers can strike businesses almost immediately if they use the instant messaging trend to best use.

Conclusion

These are the top 8 marketing trends you would love incorporating in 2020. For the year, you already have the technology buzz overflowing with AI pioneered apps, voice searches, videos, interactive content, push up notifications and lot many. Marketers have to pick and choose the right one in sync with their business line. Then, there is absolutely no looking back!

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